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Product-Led Growth (PLG) For Startups

Mucker Lab

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. That is a natural hurdle for PLG motion.

Product 78
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Your most powerful growth engine is your existing customer. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. That’s right. Wrong message, wrong audience.

Customer 154
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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Paige Craig: Adrenaline-junkie Paige Craig is a former marine and intelligence consultant who’s now a prolific angel investor and startup advisor based out of Los Angeles. Ted Serbinski: Angel investor Ted Serbinski sold his startup MothersClick to Lifetime in 2008 and joined the cable network as CTO of the ParentsClick Network.