Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

MARCH 5, 2018

Today’s best reps don’t rely on their sales engineers to explain how their solution integrates or complements their prospect’s technology stack. Territory and account plan development should also be used to gauge learning progress and knowledge retention. They understand their product inside and out.

Sales 113

Sales Artificial Inteligence Retention Startup 113

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Dominant growth engine. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Up and Running

NOVEMBER 23, 2021

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? Each option has a range of benefits and drawbacks that can help with customer retention. That is one of the many questions that we aim to answer in this article.

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. You have traffic, and I pay for placement in front of your audience.

Channel 118

Channel Marketing Viral SEO 118

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? You can tell without ever talking to someone, do they have a marketing automation program?

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. Traffic from non-paid results on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mucker Lab

APRIL 6, 2023

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

FEBRUARY 24, 2016

Even in the business-to-business (B2B) space, online reputation and reviews are becoming increasingly important. In a recent study of B2B reviews on Clutch, we found that doubling the number of client reviews can increase a company’s profile views by up to 60 percent. Offer free samples. Promote your good reviews.

Reputation 60

Reputation B2B Social Media Email 60

VC Cafe

SEPTEMBER 26, 2022

It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. Kawasaki’s Law of Pre-Money Valuation: for every full-time engineer, add $500,000; for every full-time M.B.A., Our goals, their goals.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM doesn’t stop at lead generation or new opportunities. ABM opens the door to many types of opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 24, 2016

Visit frequency: D1 retention. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.”. Content added: files added to a Dropbox folder.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Reverse engineer customer behavior by digging into your existing data to find out how they interact with your business. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Brand awareness.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. Freemium’s core growth engine is social proof aka word-of-mouth marketing. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

FEBRUARY 3, 2016

If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. I can drive customers to my product with advertising, with search engine optimization… there’s all kinds of ways to drive users.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. How your search strategy is working for your company and what keywords and search engines you need to focus on in terms of improving your future mobile outcomes.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 19, 2016

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.” (via via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Surprises always work to instill loyalty and retention. They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

NOVEMBER 11, 2015

They’re easy to use, you don’t need to be technical to get small tests running, and their new Stats Engine makes it harder for noobs to mess up tests. Stats Engine – Optimizely led the way when they launched stats engine earlier this year. Cons: Stats Engine – Their stats engine is both a pro and a con for us.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. Retention: Facebook, Twitter, Instagram. When Your Goal Is… Retention. Snapchat, Periscope, Facebook Live.

Video 48

Video Metadata Social Media Hosting 48

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). You can't just rely on search engines or spending money on campaigns. See how it looks. Go to the product pages. Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. Photo Credit: Grant Gordon.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Owing to rendering-engine limitations, Outlook and Lotus Notes do not support GIF animations—only the first frame will be displayed. Create a slideshow to show multiple images.

Email 118

Email Media Audio Software Review 118

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

www.rocketwatcher.com

DECEMBER 5, 2011

The big things to consider is how easy your name is to spell and how unique it looks to search engines. And for the LOVE OF GOD, keep the engineers our of the decision loop. b2b marketing. customer retention. That might be tricky if your name is Ubbnoxx.us. Geoffrey Anderson says: April 30, 2010 at 4:50 pm. Great post.

Naming 41

Naming Startup Product Name Framework 41

mashable.com

NOVEMBER 3, 2010

On a more serious note, Gordon has a laundry list of founder qualities or experiences that will pique his curiosity: “Have a resume I envy and admire; make a significant contribution at a company I am fascinated by; write a great book or make a great game or TV show; [develop] significant software engineering experience and/or education.&#

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Base your strategy around ways people will find you. Image source.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? The others are all B2B companies. When you look at the ridiculous 40 year history of underpricing, and fully understand the “ moronic ” process used to engineer underpriced IPOs, it is easy to understand why the Direct Listing is the far more intelligent choice.

IPO 82

IPO Customer Matching Silicon Valley 82

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Firebase : Are all your developers front-end engineers? Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53