A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Tools for IP-targeted ads: MRP ; Terminus. ABM doesn’t stop at lead generation or new opportunities. Tools for enhanced content delivery: PathFactory ; Uberflip.
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