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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I was working on a national television show in Phoenix when I saw a for sale sign on an FJ 60 Land Cruiser. The entire wholesale process was antiquated — brands were using printed catalogs and line sheets to merchandise their products.

Entrepreneur 115
Entrepreneur Czech Republic Retention B2C 115
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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

MARCH 5, 2019

He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. It was fun to do with him but, of course, it was half the work, that was kind of nice. About two years ago we came up with this idea for the book around the customer journey.

Customer 59
Customer Search Vertical Early Stage 59
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