What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. DGMs see that demand is maintained throughout the sales cycle.
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