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Minimum Viable Persona – Get To Know Your Customers All Over Again

YoungUpstarts

Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation. Consider the example above, which is primarily for a B2B audience. That means in order to maintain a connection, marketers have to get to know their customers all over again.

SCRUM 162
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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

Los Angeles, at least metaphorically, became more of a media/entertainment town. In the same vein, because not as many entrepreneurs in Los Angeles worked at companies like Google or Facebook, a lot of them have not really gotten the training they need to properly communicate requirements, run a scrum, or conduct A/B testing.

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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

His premise was that the delivery method of software – and whether there was actual media involved (i.e., He said that people who download “standard” software (like TurboTax) from the internet should pay sales taxes, just like someone who buys TurboTax in a box at BestBuy. CDs) – shouldn’t change whether the software should be taxed.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Targeted based on demographic, location, or search, and designed to appear as organic content within a social media feed.

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