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7 Account-Based Marketing Examples and Lessons

ConversionXL

Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. How GumGum uses personalized content to close enterprise B2B companies. How Workfront leveraged ZoomInfo’s B2B database to grow sales pipeline 90% YoY.

Marketing 100
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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.