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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. The average cost per lead in North America is significantly less when using inbound marketing strategies. The Price of Inbound vs. Outbound.