Remove B2C Remove Channel Remove Early Stage Remove Stealth
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Then there were also certain social channels that worked for awhile but didn’t stick. In the early days, StumbleUpon was a key part of the playbook. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. But HubSpot doesn’t even talk about that now.

Marketing 120
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Taking on Tech Titans

Reid Hoffman

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. But once we got out of stealth, it actually didn’t make sense to be quiet afterwards. They’re both fruit, but they’re very different in terms of how they operate.

article thumbnail

Taking on Tech Titans

Reid Hoffman

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. But once we got out of stealth, it actually didn’t make sense to be quiet afterwards. They’re both fruit, but they’re very different in terms of how they operate.