How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. For example, HubSpot Academy wanted to increase its sign-up rate.
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