Remove B2C Remove Clickthrough Remove Customer Remove Web
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools.

article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
article thumbnail

How to Optimize Videos for Conversions

ConversionXL

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Actually, 81% of people feature at least one video on their brand site. Marketers share the same sentiments.

Video 48