Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
That was designed to allow information storage and manage customer contact information. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools.
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