ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MAY 22, 2017

Back to those (early) days when Marketing Automation was just born, the world was web-centric. Andrew Chen explained this as the Law of Shitty Clickthroughs. We’re now at the point where you can see an automated “personal email” from a mile away. While the MQL model asks first “What’s the email of this contact?

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. Example: Revue. File Size Matters.

Video 48

Video Conversion Mobile Search 48