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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As very often happens, to understand the present, you have to know the past. launched a contact management software. Andrew Chen explained this as the Law of Shitty Clickthroughs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Contact Management: The Beginning. Image Source.