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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Webinars have a whole other cost in terms of time, effort, headaches, etc. When do you start to double-down or evolve the playbook into a way of operating?

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