Remove B2C Remove Database Remove Engineer Remove Vertical
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Just like cars with a great engine but no wheels. Et voilà: the first CRM.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. The VC Software Stack — the Untouched Vertical. VC Firm. $ Tech % of workforce.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Some of these tools include: Personalized product recommendation engines. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. Workflows should be adjusted to the needs of your business, as well as to each segment of your customer database. Email remarketing.

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Startup Tools

steveblank.com

Simple editing. WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.