Remove B2C Remove Demand Remove Operations Remove Stealth
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Some startups are in stealth mode and maybe branding and beautiful design is important. Where do you start?

Marketing 120
article thumbnail

Taking on Tech Titans

Reid Hoffman

They’re both fruit, but they’re very different in terms of how they operate. All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. But once we got out of stealth, it actually didn’t make sense to be quiet afterwards.

article thumbnail

Taking on Tech Titans

Reid Hoffman

They’re both fruit, but they’re very different in terms of how they operate. All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. But once we got out of stealth, it actually didn’t make sense to be quiet afterwards.