Remove B2C Remove Differentiation Remove Security Remove SEO
article thumbnail

Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . These steps are vital to securing initial funding and attracting pilots, design partners, and customers. . Part time CMO for B2B and B2C startups. Hila Shitrit Nissim.

B2C 145
article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

article thumbnail

Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C. It’s very fast, it won’t mess with your SEO. .” It took them a long time because they’re not real computer technology people. Ethan Beute: Yeah. Check out Zephyr.

Video 39