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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 420
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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Some of these tools include: Personalized product recommendation engines. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. Other popular tactics you may be familiar with are: Webinars. Email remarketing. Behavioral targeting. Marketing automation. image source.

eCommerce 112
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. the Untouched Vertical. 3) Raise capital.