B2C Equity Los Angeles Software 
SoCal CTO
NOVEMBER 10, 2009
From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.
Hearpreneur
DECEMBER 15, 2017
However, as most entrepreneurs will experience, when equity and pay come into play, relationships tend to warp. Back in 2010, we were running a digital agency in Los Angeles for premium fashion brands when they came upon the idea for NuORDER. The differences between B2C and B2B within the same brands were staggering!
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