Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
View from Seed
MARCH 3, 2015
NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Some startups are in stealth mode and maybe branding and beautiful design is important. EM: My rule of thumb is to look at the length of the sales cycle.
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