B2C Lead Investor Marketing Sales 
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Regarding structure, the first deal is a rolling round with committed lead investors. If you over-perform, then you would have raised on better terms in the free market. 5% investor experience (to Deal 1). Conveniently local.
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Regarding structure, the first deal is a rolling round with committed lead investors. If you over-perform, then you would have raised on better terms in the free market. 5% investor experience (to Deal 1). Conveniently local.
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