Turn What-if to What-Now: The Importance of Scenario Analysis
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APRIL 30, 2020
” It’s been a favorite management tool of mine since my time as VP for a market research firm, and it’s a method I used for decades growing a software company from zero to well over $10 million in annual sales. Before I started my own business I was a market researcher, doing forecasts. How to conduct a scenario analysis.
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