How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan.
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