Balance Sheet Churn Rate Cost Demand 
Both Sides of the Table
APRIL 21, 2020
We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Other companies have only seen a slight decline and may be expecting demand to return to normalcy later in the year. The reality is that when unemployment sinks in demand is likely to get worse. That may happen.
Up and Running
MAY 1, 2014
Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs. There are certainly exceptions to this, but for the most part you should be charging your customers more than it costs you to deliver your product or service.
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