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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Other companies have only seen a slight decline and may be expecting demand to return to normalcy later in the year. The reality is that when unemployment sinks in demand is likely to get worse. That may happen.

Marketing 263
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How to Write a Business Plan

Up and Running

Your prices need to match up with consumer demand and expectations. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. For example, if you don’t have a proven demand for a new product, you are making an assumption that people will want what you are building.