The 7 Key Metrics Every Business Owner Should Monitor
Up and Running
FEBRUARY 20, 2015
For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. It’s important to track this metric so that you can manage your cash flow.
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