How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. Conclusion.
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