Duct Tape Marketing

JULY 21, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. Build, manage, and measure campaigns —across all channels — faster and easier.

Search 78

Search Technical Review Clickthrough Canada 78

Duct Tape Marketing

MAY 30, 2017

The importance of content distribution channels. A content distribution channel is a platform your brand uses to consistently publish content online. Your various channels should all work together to drive people to your website. You need to select content distribution channels based on where your customers are.

Marketing 56

Marketing Distribution SEO Channel 56

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. An example of how to set up a Voice of Customer research campaign from Usabilla. Siloed teams. Data traps. Conclusion.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Messenger will become the biggest channel over the near years. Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 13, 2019

She is a leading diversity and inclusion expert, keynote speaker, author, and host of The Will To Change Podcast. Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Make room for a new revenue channel. This is John Jantsch. My guest today is Jennifer Brown.

Hiring 39

Hiring Community Audience Bandwidth 39

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Starting a blog on Wordpress costs nothing, and good Wordpress hosting can be very inexpensive, too. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

APRIL 11, 2016

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48

Video Conversion Mobile Search 48