Remove Bandwidth Remove Customer Development Remove Sales Remove Software Development
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. We knew something our CEO didn’t.

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Innovation, Change and the Rest of Your Life

Steve Blank

A company developing software would have to buy computers and license software from other companies and hire the staff to run and maintain it. Today open source software has slashed the cost of software development from millions of dollars to thousands. Finally the board would fire the VP of sales.

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