How We Took on Slack (and Lived to Tell About It)
ConversionXL
NOVEMBER 19, 2019
A couple of factors influenced our decision: We wanted to stay bootstrapped. When it came time to market our SaaS product, we had zero knowledge of other channels. We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. The first (and failed) attempt.
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