The #1 thing successful founders think about for their next startups
Hippoland
AUGUST 8, 2018
So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable. You will use your fridge for a decade or more so the retention here is high.
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