Bootstrapping Cofounder Design Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Four uncomfortable seconds later, a smile breaks across the founder's face. We're putting a 'Retweet' button inside the product to encourage viral growth.". Infection built-in, not bolt-on.
Up and Running
JULY 10, 2017
I talked to Adam Hempenstall, founder and CEO at BetterProposals , who has been using freemium for three years for his SaaS product: “Honestly, I think it was a mistake. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s face it—everyone likes free stuff. Youtube ads. $1
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Startup Professionals Musings
OCTOBER 9, 2023
Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model.
Startup Professionals Musings
JANUARY 30, 2021
Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Up and Running
MAY 22, 2017
Listen to the advice of co-founders and other confidants. That’s what happened to Brickell Men’s Products co-founder Josh Meyer. From there, Meyer and his business partner Matt Bolduc got to work on the solution: natural and organic skincare products, designed for men first. Not a web design genius?
Reid Hoffman
MARCH 19, 2019
What sets companies like Amazon, Google, and Facebook apart, even from other successful high-tech companies, is that they have consistently been able to design and execute business models with characteristics that allow them to quickly achieve massive scale and sustainable competitive advantage.”. The third is high gross margins.
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