Bootstrapping Cofounder Distribution Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Which is OK — not all products need to be viral!
Startup Professionals Musings
OCTOBER 9, 2023
That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.
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Startup Professionals Musings
JANUARY 30, 2021
That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.
Reid Hoffman
MARCH 19, 2019
Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!
Startup Professionals Musings
FEBRUARY 7, 2015
That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.
ConversionXL
NOVEMBER 6, 2019
Mike Arsenault and his two co-founders—all with technical backgrounds—built their MVP while working full time for other SaaS companies. “We An engineer by training, Founder and CEO Larry Gadea built the MVP of Envoy’s first product, Visitors, by himself using only free versions of software. “I spent $20k on their MVP.
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