Remove Bootstrapping Remove CTO Hire Remove Differentiation Remove SBA
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The Ultimate Guide to Starting a Software Company

Up and Running

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Step 3: Brand and differentiate yourself. For UpKeep founder Ryan Chan, spending some time on the branding process helped set his company apart from the competition.