Bootstrapping Customer Development Sales Stock Options 
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. And standing out to a company that got $10 million dollars in funding even before they started Asana is going to be very hard if you bootstrap it with your savings. Edwin: There are a million others. Jason: Exactly. Jason: Yeah. Edwin: Right.
techcrunch.com
OCTOBER 23, 2010
Jones This is roughly how I bootstrapped my current startup (just raised a decent series B so things seem to be on the right track). However, my two initial co-founders were not technical and couldn’t contribute significantly during the initial year plus of development. link] Sunday links: « Colin J. How To Get There.
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