The Changing Venture Landscape
Both Sides of the Table
SEPTEMBER 10, 2021
We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. In 2001 companies IPO’d very quickly if they were working, by 2011 IPOs had slowed down to the point that in 2013 Aileen Lee of Cowboy Ventures astutely called billion-dollar outcomes “unicorns.”
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