Haystack

JUNE 5, 2018

Not yet profitable but invaluable to developers worldwide, the decade-old company bootstrapped, differentiated from formidable competitors GitLab and Atlassian’s BitBucket, weathered leadership upheavals, and eventually ingested lots of venture capital which helped them weather the challenges they faced.

Acquisition 71

Acquisition Azure Open Source Seattle 71

crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Repeat after me: business is always about the customer – [link]. Competitive Differentiation that Matters – [link]. Repeat after me: business is always about the customer – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. Also, make a bullet list of the marketing activities that will drive customers to your door. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

OCTOBER 21, 2014

If you decided to start a digital marketing agency, you might figure out from the start, where you draw the line at customers. Do you want to tie your name to an oil industry, or offer a service that you may not be brilliant at, but that will attract a lot of customers? How will your customers get there? Who will you serve?

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. Our lifetime value of a customer is only around $1 when you factor in a high initial churn and all the free users. We are obviously hitting social media, PR, etc. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

ReadWriteStart

OCTOBER 14, 2010

I want to know how many customers exist out there who would be likely buyers of the O-Port products, at what price-point, and what does that add up to? David should use his credibility in capacity planning and convince a dozen customers to pay him consulting fees to solve their capacity planning problems. 30 million market?

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

ConversionXL

NOVEMBER 19, 2019

A couple of factors influenced our decision: We wanted to stay bootstrapped. Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. We could either grab a slice of the established market or carve out a new one (e.g.,

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108