Bootstrapping Differentiation Engineer SBA 
Up and Running
MAY 23, 2016
Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.
Up and Running
MAY 28, 2015
What taglines are you using to differentiate yourself from other people, other businesses that might be similar. You have visits that you assume through organic search engine optimization. I strongly endorse bootstrapping, and I will tell you I speak from experience. Market for me is who is your key target market? Is it risky?
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