Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market? What’s the ROI on acquiring new customers?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. Sales cycles matter though. don’t think about at all. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. Sales cycles matter though. don’t think about at all. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48