Remove Bootstrapping Remove Incubator Remove Marketing Remove Sales Cycle
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. They charge $9, $29 and $59 per agent per month and I am eager to see bootstrapped, scrappy Freshdesk morph their pricing structure to aggressively compete with them.

India 123
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Strategy Roundtable: Do Not Spray and Pray

ReadWriteStart

To do a solid holiday season he will need to balance the inventory and marketing budgets, and getting stuck in a complex situation with inventory being stuffed in the retail channels with bad terms will be a kiss of death. Now, the Web self-service software market is very crowded with major players like RightNow already deeply entrenched.

India 114
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3 Advantages to an Experiential Web Presence

Duct Tape Marketing

3 Advantages to an Experiential Web Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. I spend a lot of time online.

Web 28
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10 Tips for Enterprise Software Startups

ReadWriteStart

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). Mixing metaphors, the attempt to accelerate the scaling process is a bit like asking a baby to be incubated in six months (dangerous). Photo by LotusHead.

Software 127