Bootstrapping Media Product Development Sweat Equity 
Startup Professionals Musings
MARCH 16, 2016
This term refers to an initial venture-capital investment, often wrongly sought to seed early product development. In fact, most often, it is limited to seeding a startup business rollout or scale-up after development is completed from friends and family. Sweat equity. Frothy is good for entrepreneurs.
Up and Running
FEBRUARY 6, 2017
After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.
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