Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. People talk about funding funding funding, bootstrapping, etc., Transitioning from founder sold bootstrapped revenue to a functioning sales team is certainly possible.

Customer 167

Customer San Francisco Lean Hockey Stick 167