article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120
article thumbnail

Innovation Outposts and The Evolution of Corporate R&D

Steve Blank

These growing national companies were challenged to figure out how to organize an organization of increased complexity that resulted from their large size, and geographic scale as well as their horizontal and vertical integration. and to develop professional managers and management hierarchies to run them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. get insights into specific verticals or brands I care about or am currently analyzing. Mongoose Metrics. My trusted friends have been equally impressed with ifbyphone.

Analytics 135
article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It’s like arguing against vertical software. Hey, David Barrett, instead of considering the percentage of start-ups that don’t use.NET as some kind of meaningful metric, the more important metric is how many of these start-ups burn through their venture funds before producing any viable product to sell. knew Delphi.

Java 107
article thumbnail

Startup Tools

steveblank.com

I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. I wanted to ask you what you thought about “context&# ? a lot is written in general terms, mostly US centric. What about emerging economies, what caveats do they posses ?