Burn Rate Churn Rate Customer Early Stage 
Both Sides of the Table
FEBRUARY 15, 2016
This has led VC & entrepreneur bloggers alike to similar conclusions: start raising capital early and be careful about having too high of a burn rate because that lessens the amount of runway you have until you need more cash. What is Your Risk Appetite?
BeyondVC
DECEMBER 10, 2009
Financial models for startups are important from a big picture perspective, but I never like to get mired in the full details as things always change in the early stages. In my mind some of these key variables include new bookings, growth of deferred revenue, churn rate, cost of acquiring new customers, and obviously cash.
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