Is Your Startup Tracking the Right Metrics?
Up and Running
AUGUST 21, 2014
In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. In general, getting organic listings and using SEO can be the most cost effective, although in some areas it’s a tough game to be in. You can have a yearly ARPU or ARPA.
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