Burn Rate Lead Generation Product Development Web 
Steve Blank
NOVEMBER 2, 2009
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The Customer Development process (and the Lean Startup) is one way to do that.
YoungUpstarts
JUNE 17, 2019
Polls, surveys, quizzes, personality tests – these formats which engage the user and encourage shares have been proven to deliver quality leads and drive web traffic. It is an unorthodox method to gather and qualify leads, but from Uber to AirBnB, when have startups been orthodox? Marketing: startup style. corporations.
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