Business Model California Customer Development Software Engineering 
Steve Blank
AUGUST 3, 2012
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Massacre at IBM.
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Do you understand you are doubling the amount of work you are going to make for generations of software engineers? And it’s certainly not Customer Development.
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