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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

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Lessons Learned: Don't launch

Startup Lessons Learned

You have to know your business model. Most startups launch before theyve figured out what business theyre in. A soft launch is a very good test to your business model, and allow you to fix bugs and optimize your products. We used social media to get alpha users as outlined here during Feburary.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. That is the essence of proving the business in micro-scale.