Business Model CPA PR Stock 
Both Sides of the Table
APRIL 19, 2011
Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. Later they became big business in Financial services lead-gen.
infochachkie.com
SEPTEMBER 24, 2011
There is an inherent conflict in a consultant’s business model and the needs of a startup. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. from the Wharton School.
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