Business Model Customer Development Founder Hockey Stick 
Steve Blank
JANUARY 4, 2010
A lot of entrepreneurs think that their startup is the next big thing when in reality they’re just building a small business. A first order filter is whether the founders are aiming for a scalable startup. The question was: what did the founders want to do? The question was: what did the founders want to do?
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. They are busy too, but they are not creating value for the company.
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